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Tag Archives: Shopper Marketing
Breast Cancer Awareness Month – How To Design Your Cause Marketing Campaign
It is October and as every year we not only find Halloween stuff at our local shopping malls and retailers but also a huge amount of pink displays, pink packaging, pink everything. October is the month dedicated to creating awareness … Continue reading
Chapter XVI – How To Design Your Social Media Sites – Part II Facebook
According to a recent Lab24 infographic published on mashable.com¹, 87% of Facebook users “like” brands. Out of this 87%, 82% say Facebook is a good place to connect with brands and 50% state that Facebook is more useful than the … Continue reading
Chapter XVI – How To Design Your Social Media Sites – Part I Introduction
On October 4th, Mark Zuckerberg made an astonishing announcement on Facebook: “This morning, there are more than one billion people using Facebook actively each month“¹. Meanwhile, six years after its initial launch, Twitter already recruited half a billion users whereas … Continue reading
Shopper Solution Of The Month (October) – Kellogg’s Special K
October’s Shopper Solution Of The Month goes to Kellogg’s Special K for its creative approach to increasing sales by creating new consumption opportunities using as a platform a common problem many women face: Weight loss. The claim of the campaign … Continue reading
Chapter XV – What Are The Most Effective Shopper Marketing Vehicles?
What are the most effective shopper marketing vehicles and which ones probably only waste your company’s money? In this article shoppernewsblog summarizes insights from various studies to help our readers prioritize spending of their marketing budget in order to achieve … Continue reading
Posted in Essentials
Tagged Essentials, Path To Purchase, POP material, Shopper Marketing
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Retailers’ New Superweapons – The Technologial Revolution At The Point of Sale
Traditional bricks-and-mortar stores are facing fierce competition from online retailers which, due to their very nature, can access in real-time data on shopper behavior and thus, constantly improve their offers and service. In recent years however, more and more innovative … Continue reading
Shopper Solution Of The Month (September) – Kochhaus
September’s Shopper Solution Of The Month goes to German Kochhaus (literally translated “House of cooking”) for its innovative business idea: Provide complete and easy-to-prepare quality meal solutions to modern urban shoppers. The founders call their concept “the first walkable recipe … Continue reading
Millennials – How, Where And Why They Shop
Millennials, also know as Generation Y, “now control $170 billion in the US alone“¹. They were born between 1981 and 2000 and constitute 79 million shoppers. “By 2017, these consumers will have more spending power than any generation has ever … Continue reading
More Is Not Always Better – Visual Pollution At The Point Of Sale
shoppernewsblog invited Shopper Marketing experts from all over the world to contribute by sharing their experience with our readers. In this first post, Victoria Casano argues for a clear communication strategy in the historically strong traditional channel in Argentina. To counteract the … Continue reading
Posted in Shopper Marketing News
Tagged Shopper Marketing, Neuromarketing, Guest Authors
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Shopper Solution Of The Month (August) – Kraft Foods’ iFood Assistant
August’s Shopper Solution Of The Month goes to Kraft Foods for its outstanding iFood Assistant. The app solves one of shoppers’ most common problems: What to cook for dinner tonight? With a library of more than 7,000 easy-to-prepare recipes, Kraft … Continue reading
