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Tag Archives: Packaging
See, Smell, Hear, Taste, Touch – Shop Using All Your Senses!
Sensory marketing has drawn a lot of attention during the last decade. It is defined as “marketing that engages the consumers´ senses and affects their perception, judgment and behavior.”¹ Retailers and manufacturers recognized that multi-sensory brand experiences increase perceived product … Continue reading
Posted in Digital, Trends
Tagged Digital, Packaging, Sensory Marketing, Shopper Marketing, Trends
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What The World´s Leading FMCG Companies Can Learn From Chewing Gum Manufacturers
Packaging is arguably the most important marketing vehicle for any brand at the POS. Millions of dollars each year are spent on designing or redesigning a product’s package to attract shoppers’ attention. However, little thought is placed on designing secondary¹ … Continue reading
