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Tag Archives: Minority Marketing
Marketing To Gay Shoppers
They represent an approximated 9,000,000 shoppers in the United States alone¹. Official statistics estimate that an average of 4% to 8% of the adult population share their sexual orientation². But somehow companies still seem reluctant to market directly to homosexual … Continue reading
Using Shopper Marketing To Target Minorities
“The combined buying power of America’s minorities will increase from $1.6 trillion in 2010 to more than $2 trillion by 2015“¹. “The Hispanic market alone, at $1 trillion (in 2010), is larger than the entire economies of all but 14 … Continue reading
