Tag Archives: M-Commerce

Chapter X – Best Practices For M-Commerce

Posted on June 16, 2012 by

As explained in the previous chapter, mobile commerce becomes increasingly important as smartphone penetration rises and as the percentage of shoppers accessing the Internet via mobile devices gradually surpasses the number of desktop users. Even more important, mobile devices revolutionize … Continue reading →

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Chapter IX – What Is M-Commerce?

Posted on June 2, 2012 by

According to a recent report from Oracle, “daily mobile Web access to commerce sites was up 300 percent year over year”¹. Besides, more shoppers will access the internet via mobile devices than via computers by the year 2014. Nevertheless, mobile … Continue reading →

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Chapter VIII – Best Practices For Digital Shopper Marketing

Posted on May 31, 2012 by

  In this chapter we provide an overview over best practices for digital shopper marketing along the path to purchase. Goal is to show how retailers and manufacturers make use of digital shopper marketing and to present concrete results they … Continue reading →

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