Tag Archives: Best Practices

Breast Cancer Awareness Month – How To Design Your Cause Marketing Campaign

Posted on October 30, 2012 by

It is October and as every year we not only find Halloween stuff at our local shopping malls and retailers but also a huge amount of pink displays, pink packaging, pink everything. October is the month dedicated to creating awareness … Continue reading →

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Chapter X – Best Practices For M-Commerce

Posted on June 16, 2012 by

As explained in the previous chapter, mobile commerce becomes increasingly important as smartphone penetration rises and as the percentage of shoppers accessing the Internet via mobile devices gradually surpasses the number of desktop users. Even more important, mobile devices revolutionize … Continue reading →

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How To Become The World’s Most Social Brand – Gatorade’s Mission Control

Posted on June 5, 2012 by

You enter a room equipped with monitors and laptops. On the screens you see what any person in the world is posting about your brand in this very moment. Bubble, line and bar charts summarize even the tiniest comment made … Continue reading →

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Chapter VIII – Best Practices For Digital Shopper Marketing

Posted on May 31, 2012 by

  In this chapter we provide an overview over best practices for digital shopper marketing along the path to purchase. Goal is to show how retailers and manufacturers make use of digital shopper marketing and to present concrete results they … Continue reading →

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