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Tag Archives: 5 Technologies That Change Shopper Marketing
Retailers’ New Superweapons – The Technologial Revolution At The Point of Sale
Traditional bricks-and-mortar stores are facing fierce competition from online retailers which, due to their very nature, can access in real-time data on shopper behavior and thus, constantly improve their offers and service. In recent years however, more and more innovative … Continue reading
Entertain Your Shoppers And Let Them Play
Can you imagine that one day doing the groceries will be fun? According to a recent AdAge article, “fun to shop at” is a key attribute for millennials when chosing a retialer¹. “Millennials will make up approximately 19 percent of … Continue reading
Make The Shops Disappear!
Can you imagine a world without bricks-and-mortar stores? Window-shopping while staying in your warm living room. Trying on clothes without stepping outside on a rainy day. Just as avatars might replace store clerks in the future, other technologies could make … Continue reading
Changing The Way Women Shop For Fashion
“The global women’s clothing industry is expected to exceed $621 billion in 2014, marking a 12% increase in five years“¹. But what if there were technologies that would completely alter the way women shop for apparel? What if YouTube would … Continue reading
Reading Your Shoppers´ Minds (Literally)
Every retailer and marketer dreams of being able to read its shoppers´ minds. How effectively could you communicate with them if you just knew what they were thinking? Displays automatically adapting its message and key visuals to the specific shopper, … Continue reading
