Comments for shoppernewsblog

Comment on Make The Shops Disappear! by The Shopper Marketing Revolution – Power Is In The Hands Of The Shopper « Mike Anthony @ engage consultants

Thu, 07 Feb 2013 08:17:57 +0000

[...] shopping experience – a little while ago I read a super blog which lists out an array of shopper technology such as virtual stores and virtual changing rooms, all designed to enhance the shopping experience. Sometimes one can’t help think whether [...]

Comment on Chapter XV – What Are The Most Effective Shopper Marketing Vehicles? by Alejandra

Alejandra — Wed, 19 Dec 2012 17:26:22 +0000

http://bit.ly/Pth3bW

Comment on Chapter XV – What Are The Most Effective Shopper Marketing Vehicles? by Alejandra

Alejandra — Wed, 19 Dec 2012 17:25:20 +0000

Hello,
This super chevere article. I share the link of a company doing this type of research

Comment on Retailers’ New Superweapons – The Technologial Revolution At The Point of Sale by Business Info

Business Info — Mon, 17 Dec 2012 17:32:03 +0000

Everything is very open with a clear explanation of the issues.

It was definitely informative. Your website is useful.
Many thanks for sharing!

Comment on Fighting Obesity Using Shopper Marketing by Cherelle Helphenstine

Cherelle Helphenstine — Tue, 13 Nov 2012 18:57:07 +0000

There is always in increasing trend in obesity these days as more and more people turn into a sedentary lifestyle.;

Current content coming from our web site
http://www.healthmedicinelab.com/concussion-treatment/

Comment on Shopper Solution Of The Month (August) – Kraft Foods’ iFood Assistant by Kraft Food Coupons

Kraft Food Coupons — Sat, 29 Sep 2012 06:23:28 +0000

These are favorite deals looking for discounts.

Comment on Chapter XV – What Are The Most Effective Shopper Marketing Vehicles? by shoppernewsblog

shoppernewsblog — Thu, 27 Sep 2012 11:33:07 +0000

Dear Mike,

Thank you for your comment and I certainly agree with you on how critical measurement is. As you mentioned, many marketers just keep on doing the same year after year but actually don’t have any idea of how effective the actual materials are.

I recently read your post Shopper Insight – The balance between retail and research data, and what your instinct tells you (http://wp.me/bbPN) in which you argue for a wise approach to retrieving and interpreting data. And as you argue in your post, marketers have more access than ever to data but also seem overwhelmed by the sheer amount of information available.

Maybe that’s why we still see shopper marketing vehicles which wouldn’t pass any rigorous testing at the POS.

Thank you for commenting and keep up the good work @http://mikeanthonyengage.wordpress.com/!

Best,

Johannes

Comment on Chapter XV – What Are The Most Effective Shopper Marketing Vehicles? by Mike Anthony

Mike Anthony — Thu, 27 Sep 2012 06:28:55 +0000

Hi guys,

Thanks for this – I love the way you pull together lots of different sources and thoughts into one piece – lots of food for thought here.
I guess the big question is what do we mean by effective; and that is all about setting (and then measuring against) meaningful objectives.
Unfortunately there are too many marketers who do not even set the most basic fundamental objectives (e.g. sales uplift) let alone measure them – until this happens most will still end up doing either what they did last year, or what the retailer tells them to do.
Thanks for a thought provoking post!
Cheers

Mike

Comment on The Unconscious Shopper by Dads are Having More Influence on Grocery Shopping | FRiCH: Everything Shopper Marketing from a SA Perspective

Thu, 06 Sep 2012 03:07:39 +0000

[...] we shop unconsciously? Mike Anthony offers simple ways to find and createshopper insights. Brandsintrade has developed [...]

Comment on Chapter XII – What Is A Shopper Insight? by shoppernewsblog

shoppernewsblog — Thu, 30 Aug 2012 19:22:56 +0000

Dear Brad,

Thank you for your comment! I had a look at your website and I really like how you incorporate shopper insights to your approach for retail marketing. Continously improving execution at the POS by constantly recollecting shopper insights gives you and your clients a competitive advantage. Congrats!

Best,

Johannes