Category Archives: Digital

Let Your Shoppers Play! – The Power of Social Gaming

Posted on May 15, 2012 by

You are in the city for just two weeks and one night you get robbed all your valuables. A mysterious man turns up and hands you a mobile phone. You´ve got four pounds left in your pocket. Can you make … Continue reading →

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Reading Your Shoppers´ Minds (Literally)

Posted on May 3, 2012 by

Every retailer and marketer dreams of being able to read its shoppers´ minds. How effectively could you communicate with them if you just knew what they were thinking? Displays automatically adapting its message and key visuals to the specific shopper, … Continue reading →

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How To Turn A Subway Station Into A Supermarket

Posted on April 8, 2012 by

Tailing is described as “following the target customers´ behavior patterns and designing retail concepts to mesh better with customer´s daily activities such as commuting, chauffeuring their family, managing their household and running errands”¹. Home plus, a South Korean discount retail … Continue reading →

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