Category Archives: Digital

Chapter XI – What Is E-Commerce?

Posted on June 23, 2012 by

E-commerce is attracting more and more attention in recent years. Probably most of us already bought a product online, being it a book on Amazon.com or spare parts on eBay. But what exactly is E-commerce? And do shopper behave differently … Continue reading →

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Chapter X – Best Practices For M-Commerce

Posted on June 16, 2012 by

As explained in the previous chapter, mobile commerce becomes increasingly important as smartphone penetration rises and as the percentage of shoppers accessing the Internet via mobile devices gradually surpasses the number of desktop users. Even more important, mobile devices revolutionize … Continue reading →

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How To Become The World’s Most Social Brand – Gatorade’s Mission Control

Posted on June 5, 2012 by

You enter a room equipped with monitors and laptops. On the screens you see what any person in the world is posting about your brand in this very moment. Bubble, line and bar charts summarize even the tiniest comment made … Continue reading →

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Chapter IX – What Is M-Commerce?

Posted on June 2, 2012 by

According to a recent report from Oracle, “daily mobile Web access to commerce sites was up 300 percent year over year”¹. Besides, more shoppers will access the internet via mobile devices than via computers by the year 2014. Nevertheless, mobile … Continue reading →

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Chapter VIII – Best Practices For Digital Shopper Marketing

Posted on May 31, 2012 by

  In this chapter we provide an overview over best practices for digital shopper marketing along the path to purchase. Goal is to show how retailers and manufacturers make use of digital shopper marketing and to present concrete results they … Continue reading →

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Changing The Way Women Shop For Fashion

Posted on May 27, 2012 by

“The global women’s clothing industry is expected to exceed $621 billion in 2014, marking a 12% increase in five years“¹. But what if there were technologies that would completely alter the way women shop for apparel? What if YouTube would … Continue reading →

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Chapter VII – How To Execute & Measure Digitial Shopper Marketing

Posted on May 26, 2012 by

In the previous chapter we defined digital shopper marketing, presented a framework to classify digital shopper marketing tools, and briefly explained some of its benefits. In this chapter, shoppernewsblog provides a framework for how to best execute digital shopper marketing … Continue reading →

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See, Smell, Hear, Taste, Touch – Shop Using All Your Senses!

Posted on May 24, 2012 by

Sensory marketing has drawn a lot of attention during the last decade. It is defined as “marketing that engages the consumers´ senses and affects their perception, judgment and behavior.”¹ Retailers and manufacturers recognized that multi-sensory brand experiences increase perceived product … Continue reading →

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Chapter VI – What Is Digital Shopper Marketing?

Posted on May 19, 2012 by

In this chapter we define digital shopper marketing, present a framework to classify digital shopper marketing tools, and briefly explain some of its benefits. Today is the day after Facebook’s IPO. It was the hot topic during the last weeks … Continue reading →

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Welcome to Bloglandia! – Word-Of-Mouth In The Digital Era

Posted on May 17, 2012 by

If there would be a country like Bloglandia, the nation would have been founded in the mid 1990´s. With a total population of 181 million blogs, it would constitute the sixth largest country in the world. As in any other … Continue reading →

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