According to a recent Lab24 infographic published on mashable.com¹, 87% of Facebook users “like” brands. Out of this 87%, 82% say Facebook is a good place to connect with brands and 50% state that Facebook is more useful than the brand’s website. The most common drivers for liking a brand on Facebook are to get promotions/ discounts (34%) and free giveaways (21%)¹. However users also “dislike” brands for receiving too many posts, stopping to like the brand or having a bad customer experience.
So, how should your company design and maintain its Facebook fan page?