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Daily Archives: July 9, 2012
Chapter XIV – How To Get Your Brand Into Shoppers’ Consideration Set
In some categories, shoppers have to choose from hundreds of SKUs. Just have a look at the tooth paste aisle at your local supermarket. You will find at least some ten brands with up to thirty different flavors and benefit … Continue reading
Posted in Essentials
Tagged Consideration Set, Essentials, Neuromarketing, Shopper Marketing
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