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Daily Archives: May 24, 2012
See, Smell, Hear, Taste, Touch – Shop Using All Your Senses!
Sensory marketing has drawn a lot of attention during the last decade. It is defined as “marketing that engages the consumers´ senses and affects their perception, judgment and behavior.”¹ Retailers and manufacturers recognized that multi-sensory brand experiences increase perceived product … Continue reading
Posted in Digital, Trends
Tagged Digital, Packaging, Sensory Marketing, Shopper Marketing, Trends
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