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Monthly Archives: May 2012
Chapter VIII – Best Practices For Digital Shopper Marketing
In this chapter we provide an overview over best practices for digital shopper marketing along the path to purchase. Goal is to show how retailers and manufacturers make use of digital shopper marketing and to present concrete results they … Continue reading
Posted in Digital, Essentials
Tagged Best Practices, Digital, Essentials, M-Commerce, Shopper Marketing
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Changing The Way Women Shop For Fashion
“The global women’s clothing industry is expected to exceed $621 billion in 2014, marking a 12% increase in five years“¹. But what if there were technologies that would completely alter the way women shop for apparel? What if YouTube would … Continue reading
Chapter VII – How To Execute & Measure Digitial Shopper Marketing
In the previous chapter we defined digital shopper marketing, presented a framework to classify digital shopper marketing tools, and briefly explained some of its benefits. In this chapter, shoppernewsblog provides a framework for how to best execute digital shopper marketing … Continue reading
Posted in Digital, Essentials
Tagged Digital, Essentials, Execution, Measure, Shopper Marketing
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See, Smell, Hear, Taste, Touch – Shop Using All Your Senses!
Sensory marketing has drawn a lot of attention during the last decade. It is defined as “marketing that engages the consumers´ senses and affects their perception, judgment and behavior.”¹ Retailers and manufacturers recognized that multi-sensory brand experiences increase perceived product … Continue reading
Posted in Digital, Trends
Tagged Digital, Packaging, Sensory Marketing, Shopper Marketing, Trends
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Clash Of The Titans – How FMCG Can Compensate For Retailers´ Head Start In Shopper Marketing
Retailers have a natural advantage when it comes to shopper marketing. They have the historical expertise of marketing to shoppers, they are in touch with their costumers on a daily basis, and they usually dedicate more resources to shopper marketing … Continue reading
Chapter VI – What Is Digital Shopper Marketing?
In this chapter we define digital shopper marketing, present a framework to classify digital shopper marketing tools, and briefly explain some of its benefits. Today is the day after Facebook’s IPO. It was the hot topic during the last weeks … Continue reading
Posted in Digital, Essentials
Tagged Definition, Digital, Essentials, Shopper Marketing
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Welcome to Bloglandia! – Word-Of-Mouth In The Digital Era
If there would be a country like Bloglandia, the nation would have been founded in the mid 1990´s. With a total population of 181 million blogs, it would constitute the sixth largest country in the world. As in any other … Continue reading
Let Your Shoppers Play! – The Power of Social Gaming
You are in the city for just two weeks and one night you get robbed all your valuables. A mysterious man turns up and hands you a mobile phone. You´ve got four pounds left in your pocket. Can you make … Continue reading
Chapter V – The Path To Purchase
In this chapter shoppernewsblog explores the path to purchase along which shoppers decide to buy a product. Moreover, we will analyze how shopper marketing can affect shoppers’ decision-making process along the path to purchase and which attributes matter most to … Continue reading
How A Messy Living Room Can Boost Your Store Visits – The Lost Art Of Window Dressing
“First impressions are the most lasting” is a proverb that exists in many languages. As human beings we do our best to appear friendly, funny, and intelligent whenever meeting a stranger. Many marketers also argue for packaging to be the … Continue reading
