It is October and as every year we not only find Halloween stuff at our local shopping malls and retailers but also a huge amount of pink displays, pink packaging, pink everything. October is the month dedicated to creating awareness for breast cancer and marketers increasingly use it as a platform to foster brand loyalty among their female customer base.
Cause marketing gained momentum in the last years and the Breast Cancer Awareness Month is only one of many different platforms. In this article, shoppernewsblog provides reasons for engaging in cause marketing, introduces some best practices along the path to purchase and gives advice on how to design your very own program.
According to a recent Lab24 infographic published on mashable.com¹, 87% of Facebook users “like” brands. Out of this 87%, 82% say Facebook is a good place to connect with brands and 50% state that Facebook is more useful than the brand’s website. The most common drivers for liking a brand on Facebook are to get promotions/ discounts (34%) and free giveaways (21%)¹. However users also “dislike” brands for receiving too many posts, stopping to like the brand or having a bad customer experience.
On October 4th, Mark Zuckerberg made an astonishing announcement on Facebook: “This morning, there are more than one billion people using Facebook actively each month“¹. Meanwhile, six years after its initial launch, Twitter already recruited half a billion users whereas Pinterest, today’s fastest growing social networking site, counted some 11.7 million users in May of this year².
October’s Shopper Solution Of The Month goes to Kellogg’s Special K for its creative approach to increasing sales by creating new consumption opportunities using as a platform a common problem many women face: Weight loss.
What are the most effective shopper marketing vehicles and which ones probably only waste your company’s money?
September’s Shopper Solution Of The Month goes to German Kochhaus (literally translated “House of cooking”) for its innovative business idea: Provide complete and easy-to-prepare quality meal solutions to modern urban shoppers.
Millennials, also know as Generation Y, “now control $170 billion in the US alone“¹. They were born between 1981 and 2000 and constitute 79 million shoppers. “By 2017, these consumers will have more spending power than any generation has ever had, but they shop differently, are hyper-social and endlessly curious about what other people are doing“¹.
shoppernewsblog invited Shopper Marketing experts from all over the world to contribute by sharing their experience with our readers. In this first post, Victoria Casano argues for a clear communication strategy in the historically strong traditional channel in Argentina.
August’s Shopper Solution Of The Month goes to Kraft Foods for its outstanding iFood Assistant. The app solves one of shoppers’ most common problems: What to cook for dinner tonight? With a library of more than 7,000 easy-to-prepare recipes, Kraft Foods created one of the most succesful lifestyle apps.
