Shopper News Blog

Latest Posts

See, Smell, Hear, Taste, Touch – Shop Using All Your Senses!

Sensory marketing has drawn a lot of attention during the last decade. It is defined as “marketing that engages the consumers´ senses and affects their perception, judgment and behavior.”¹ Retailers and manufacturers recognized that multi-sensory brand experiences increase perceived product…
Read more

Reading Your Shoppers´ Minds (Literally)

Every retailer and marketer dreams of being able to read its shoppers´ minds. How effectively could you communicate with them if you just knew what they were thinking? Displays automatically adapting its message and key visuals to the specific shopper,…
Read more